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Indian Motorcycle is kicking off a competition for dealers to build a custom Indian Scout.
Called ‘Project Scout: Build a Legend’, the program gives selected dealers a high-profile forum to showcase their passion for Indian Motorcycle and their team’s talent by building a custom Indian Scout.
There are no rules or restrictions on the bike theme, cost or build style, but entrants must use an Indian Scout model and a minimum of three genuine Indian Scout accessories from the current catalogue of more than 200 items.
Up to 10 dealers in Europe, the Middle East and Africa are expected to participate – and their names will be announced in due course.
Indian Motorcycle Marketing Director Scott Meek explains the reason for the program: “The Indian Scout is fast becoming a favourite platform for custom builders and the 2016 Scout continues that heritage with class-leading power and handling upon which customisers can build their ultimate vision.
“Through this program we are giving our dealers around the world a global stage from which to demonstrate their creativity and ultimately to write a new chapter in the legendary history of the Indian Scout.”
Participating dealers have from now until January 8, 2016 to build the bike and submit photos.
All of the entries will then be published on a dedicated webpage on January 18.
Indian Motorcycle fans will then be allowed to vote for their favourite from January 18 until February 19, and on February 20 the top three, as voted by the public, will be announced.
The top three Project Scout finalists will then receive an all-expenses-paid weekend trip to the 75th annual Daytona Bike Week (from March 4 to March 14) for themselves plus a guest.
Finally, Indian Motorcycle will host a special award ceremony in Daytona Beach during which a panel of celebrity judges will select the ultimate winner of the ‘Project Scout: Build a Legend’ program.
Party goers at Daytona will also get chance to vote for the winner of the ‘Fan Favourite award’.
Stay tuned to Indian Motorcycle’s Facebook, Twitter and Instagram social media channels for contest updates and regular progress reports on each custom build project.
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ABOUT INDIAN MOTORCYCLE
Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com
ABOUT POLARIS
Polaris is a recognised leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road consumer and military vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle and Slingshot brands. Additionally, Polaris continues to invest in the global Work and Transportation vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin, Cycle Country and Pro Armor brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com
MEDIA CONTACT
Dan Tye
EMEA PR
Twitter @IndianEMEA_PR
+44 7471 030606
press@indianmotorcycle.media
