Indian in the Mall of Switzerland press release.docx
Indian Motorcycle eröffnet Pop-up Store

Indian Motorcycle has opened the doors to a pop-up boutique in the Mall of Switzerland.

The store is a mecca for lovers of not only Indian Motorcycle, but also the finer things in life; stylish apparel and accessories, chocolate, whisky, gin, and cigars.

Open for six months from November 2017, the store offers a warm welcome to motorcycle aficionados – real and aspiring.

The shining highlight is of course the legendary motorcycles from Indian. Alongside are Indian apparel and accessories for motorcycle fans, while the shelves are also stocked with gin and whisky from the Swiss Langatun distillery. Indian Motorcycle branded cigars with Ecuadorian Habano wrappers are also on sale.

The boutique is the first pop-up store in a Swiss shopping mall and is much more than a store. For six months it will be a meeting point for bikers, a forum where they can talk motorcycles and a place that celebrates the finer things in life.

The Mall of Switzerland in Ebikon, Canton Lucerne, is the second-largest shopping and leisure destination in Switzerland. It combines an attractive mix of shops and hospitality with outstanding leisure and sporting attractions, a unique children’s world, Switzerland’s first indoor standing wave for surfers, the biggest IMAX cinema screen in the country and a twelve-screen multiplex. With its own commuter train and bus stops, direct highway access to parking, and a large bike parking lot, it’s one of the most easily accessible shopping malls nationwide.


Indian Motorcycle Company, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Dan Tye
PR Manager (EMEA)
Follow us on Twitter @IndianEMEA_PR
+44 (0) 1525 270100