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  • Indian Motorcycle Media (EMEA)
INDIAN MOTORCYCLE EXPANDS COMMITMENT TO MOTOAMERICA MISSION KING OF THE BAGGERS WITH FACTORY SUPPORTED 10-TEAM PROGRAM FOR ‘27 & ‘28 THROUGH AMERICAN RACING OPERATIONS (ARO) DIVISION

Indian Motorcycle welcomes new manufacturers, encouraging OEMs like Honda, BMW and Ducati to join the evolving Mission King Of The Baggers class. Offering factory support for 10 teams, including ARO-built Indian Challengers, along with technical and logistical support. Indian Motorcycle to also offer contingency, totaling more than $150,000 over the full season. The expanded program represents the […]

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Indian Motorcycle UK Gear up for an exciting season with discounts, deals and giveaways

Indian Motorcycle UK Gear up for an exciting season with discounts, deals and giveaways 20% discount on all clothing with in-store purchases £4,000 in-dealership accessory giveaway Indian Motorcycle UK is ready for an exciting season with the launch of its Legendary Clothing Sale, offering motorcycle enthusiasts a massive 20% discount off all clothing purchased in-store. […]

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Indian Motorcycle confirms attendance at MCL26

Indian Motorcycle has confirmed their attendance at MCL26, in association with Bikesure, where its 125th anniversary celebrations will continue alongside the opportunity for show goers to test ride a selection of the latest models. MCL26, the largest indoor motorcycle show in the UK, takes place at the NEC Birmingham from 21 to 29 November. A […]

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Lee 101 and Indian Motorcycle Unite to Celebrate the Spirit of the Original Rider

The selvedge denim capsule reimagines Lee’s most iconic styles and aligns with the 125th anniversary of America’s First Motorcycle Company GREENSBORO, N.C. — (October 15, 2026) — Lee®, the iconic American denim brand, today announced the launch of the Lee 101® x Indian Motorcycle capsule collection, bringing together two enduring symbols of American craftsmanship. The […]

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Indian Motorcycle Confirms EICMA Attendance As It Reveals Growth Across Majority Of European Markets

Indian Motorcycle has confirmed it will exhibit at EICMA in November, as it reveals year-on-year growth across most European markets. Indian Motorcycle will present a business update and unveil the first wave of its MY27 news, while also celebrating the success of the Indian Wrecking Crew, which won the 2026 King of the Baggers Championship […]

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Press Releases

Saturday is Everything Custom at revised 2025 Budweis Custom Show

View 16th May 2025

New format to be more accessible to builders from grassroots to professional People’s Choice award to celebrate the universal appeal of custom motorcycles Open invitation to enter a custom build with registrations now open The only international custom bike show dedicated exclusively to Indian Motorcycle Official American Motorcycle Dealer 2025-approved status Indian Motorcycle and the […]


Indian Motorcycle Wrecking Crew rider Loris Baz claims first-career King Of The Baggers win at Road Atlanta

View 6th May 2025

French MotoGP Veteran & Bagger Racing Rookie Continues to Impress with Three Straight Podiums, Moves into Second in Championship Standings Round two of the Mission King Of The Baggers (KOTB) series rolled into Road Atlanta this past weekend, and Indian Motorcycle-S&S® Cycle factory rider Loris Baz delivered a standout performance aboard his Indian Challenger, powered by […]


Indian Motorcycle unveils new Indian Challenger Elite and Indian Pursuit Elite, crafting the ultimate in style and exclusivity

View 22nd April 2025

2025 Limited-Edition models feature liquid-cooled, PowerPlus 112 motor delivering consistent, sustainable power with instant acceleration in every gear Each individually numbered elite model offers premium, custom-quality paint, intricate details, high-end components & advanced rider technologies  Just 350 Indian Challenger Elites and 250 Indian Pursuit Elites available worldwide Indian Motorcycle, America’s First Motorcycle Company, today announced two […]


Indian Riders Fest 2025 to mark fifth anniversary

View 7th April 2025

Indian Motorcycle riders are gearing up for their biggest summer event as the Indian Riders Fest (June 19–22) celebrates its fifth anniversary by relocating to a breathtaking new venue on the shore of the Czech Republic’s largest lake, set against the picturesque backdrop of Lipno nad Vltavou, a renowned ski and summer resort. Since its inaugural 2019 running, the Indian Riders Fest (IRF) has grown dramatically with the 2024 event attracting over 3,750 attendees from 39 countries. To support this growth and provide a bigger and better experience for the thousands of passionate riders from across Europe and beyond, the festival has relocated to the vibrant summer resort right in the heart of the South Bohemian Region. Known for its pristine beauty, the area offers stunning lake views and one of the finest motorcycle riding experiences in the Czech Republic as riders explore the enchanting South Bohemian forest and the serene shores of Lipno Lake. With a selection of 10 captivating rides curated by the organizers under the festival’s 2025 theme, ‘On the Road Again,’ it promises an unforgettable adventure.


Indian Motorcycle confirm dates for the 2025 IMR UK National Rally

View 20th March 2025

Indian Motorcycle has confirmed dates for the Official 2025 Indian Motorcycle Riders UK National Rally, which roars into action from August 8-10. The rally promises a weekend packed with adrenaline and celebrations all set against the picturesque backdrop of Cornwall’s coastline. This much-anticipated event brings together Indian Motorcycle owners from across the UK and beyond […]


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