Mayonaize - Indian Motorcycle Chief
Mayonaize - Indian Motorcycle Chief
Mayonaize - Indian Motorcycle Chief
Mayonaize - Indian Motorcycle Chief
Mayonaize - Indian Motorcycle Chief
Mayonaize - Indian Motorcycle Chief CH-FR
Mayonaize - Indian Motorcycle Chief CH-DE
Mayonaize - Indian Motorcycle Chief
Internationally renowned tattoo artist Mayonaize makes his mark on the all-new Indian Motorcycle Chief.
The first of three headline artist’s work to be revealed in CGI as part of the ‘Indian Motorcycle X No Regrets’ tattoo art collaboration.

Indian Motorcycle unveil the first of three unique tattoo inspired designs, created by three iconic featured tattoo artists – Mayonaize, Shige and Carlos Torres – whose Indian Motorcycle Chief based works of art will each be revealed in high-resolution computer-generated imagery over the next three months.

Mayonaize, or mayo, is a New Zealand born artist living and working in Melbourne, Australia, who is known for bold, calligraphic script designs with a unique visual style. Mayo’s work is highly sought-after, not only as a tattooist, but also as a notable painter, his portfolio of exhibited artworks ranging from street art to interior canvases and large-scale murals.

Mayo hand painted his Chief design onto large scale templates before being photographed and rendered onto the tank and fenders to his exact specifications.

Mayonaize commented on the design process “I think the most interesting part is the way that all the panels fit together on the bike. I love the machining of the bike as well, so I was really interested in hero-ing that. You don’t want to just do something that’s not related to the flow of the bike, there’s lines to a bike like there’s lines and flow to a body – the focal point of the bike would be the tank and the engine beneath, so you want to hero the parts of the body that are the most interesting, the motorcycle creates the composition for the piece rather than just trying to put a flat image on each panel. I wanted it to look like it was one piece over the whole bike.”

Mayonaize’s design will be applied to a real Indian Motorcycle Chief later this year and revealed in the metal at a VIP event in London in Spring 2022, alongside designs from artists Shige and Carlos Torres. Forty more of the world’s leading tattoo artists will all compete to have their Indian Motorcycle Chief designs made a reality in steel and paint later this Autumn by public vote.

#createalegend #indianmotorcycle #nrstudios – Indian Motorcycle x No Regrets

For more information about Indian Motorcycle’s Test Ride and Win tattoo competition visit

This prize draw is open to individuals who are resident in the following countries:

– Austria
– Denmark
– France
– Finland
– Germany
– Norway
– Poland
– Spain
– Sweden
– Switzerland
– United Kingdom

Editors Notes:


July Featured Artist – Mayonaize – Australia – Instagram ID: @mayonaize
A contemporary fine artist, Mayonaize specialises in incorporating unique calligraphy script into his artwork. Graffiti has been a major influence on his eclectic oeuvre, creating an established profile within the Melbourne street-art scene.

August Featured Artist – Shige – Japan – Instagram ID: @shige_yellowblaze
A skilled motorcycle engineer, Shige taught himself the art of tattooing around 1995 and has gone on to become a hugely respected Japanese artist, specialising in highly detailed traditional full body suits from his private studios in Yokohama.

September Featured Artist – Carlos Torres – USA – Instagram ID: @carlostorresart
Carlos specialises in black and grey realism and surrealism. Based in the USA, Carlos loves to create original one-off art pieces for his clients and has been featured in international art galleries. In addition to tattooing, he enjoys photographing his own reference materials and painting.

About No Regrets
No Regrets is a global leader in the tattoo industry having established a group of luxury studios based in the UK. Since opening their first Cheltenham studio in 2008, owner Ben Lakin has launched multiple successful studios in London, Bristol and Exeter. Over the last decade, No Regrets has carved out a reputation for pushing boundaries and challenging stereotypes within the industry. Their studio spaces are brimming with thought provoking artwork and high-end décor. As well as attracting guest artists from around the world, No Regrets is home to award-winning resident artists who are constantly expanding their styles and expanding a network of clients who covet their work.


Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship. To learn more, please visit. To learn more, please visit

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own abilities. Read, understand, and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

Ian Austin
EMEA Press Indian Motorcycle
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