Indian Motorcycle krijgt een nieuwe dealer in noordoost Nederland
Indian Motorcycle appoint new dealer for northeastern Netherlands

NETHERLANDS (February 7) – Indian Motorcycle extends the coverage of their retail network by welcoming Lowlands Biker Store to deliver the premium motorcycle experience to riders in the northeastern region.

Based in Zwolle, 100km east of Amsterdam, Lowlands Biker Store brings the full Indian Motorcycle offering to the region with motorcycle sales, service and the extensive apparel and accessory lineups.

Roy Bowring, dealer development manager for Indian Motorcycle BENELUX, explains, “To improve the accessibility of Indian Motorcycle in the Netherlands we were looking for a new dealer in the region of Zwolle. And while we investigated several options in the area, there was only one choice. I believe that Lowlands Biker Store has the perfect combination of an enormous passion for V-twin motorcycles and the business experience to succeed. Although Lowlands Biker Store is relatively new within the motorcycle sector, co-owner and manager Marco Berghorst has been working for several decades in the customisation of American motorcycles. In short, they are a great addition to our dealer network.”

With a long-standing love for American motorcycles, Lowlands Biker Store sees a great future with Indian Motorcycle and having already completed many custom projects, they are also looking forward to helping riders add the personal touch to their motorcycles.

“From a young age we were already big fans of American V-twin motorcycles,” says Marco Berghorst, owner of Lowlands Biker Store. “That is why we keep a close eye on all the trends and models and were surprised a few years ago by Indian Motorcycle. The brand, style and history totally fit with our passion. We see a lot of potential for another brand within the ‘American way of life’. We have every confidence in the development of Indian Motorcycle and believe it will become a big success in Europe. We are proud to be part of this journey.”

Opening in Zwolle on March 1, Lowlands Biker Store becomes the eighth Indian Motorcycle outlet in the Netherlands and is part of the ongoing project to enhance the retail network to support continued growth in international markets.


Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Ian Austin
EMEA Press Indian Motorcycle
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