Following the news of Indian Motorcycle UK’s intention to open its first dedicated Brand Experience Centre in West London earlier this year, the centre has now enjoyed its official launch, welcoming customers, friends of the brand and VIPs.

Coinciding with the recent BikeShed event at Tobacco Dock, the Indian Motorcycle UK team welcomed more than 70 guests to the event, showcasing the UK’s first Brand Centre, located on the prestigious Kensington High Street in West London. 

Situated on the landmark site that was once the home of the Bristol Car Company. The iconic corner showroom, part of the Hilton Olympia Hotel, was fully refurbished over two floors for the new Brand Centre, doubling the display space and allowing for a complete range of Indian Motorcycles, accessories, clothing and heritage to be displayed in the best experience possible.

Indian Motorcycle UK’s Andy Simpson, commented, “We’re extremely proud to be able to officially launch a Brand Experience Centre here in the UK, especially in such an iconic location. Thanks to fantastic support from the team at Krazy Horse, we’ve been able to make this project not just a reality, but a place that our customers the world over will choose as a destination to visit when in London. If the enthusiasm from our guests at this launch event is anything to go by, this will be a very much must visit destination.”

Joining the Indian Motorcycle UK team and senior management from the U.S on the night were a host of friends of the brand, including ex-grand prix racer Steve Parish, Indian Motorcycle Flat Track racer, Leah Tokelove, Dimitri Costa, as well as customers and fans of the brand. 

The Indian Motorcycle London Brand Experience Centre can be found at 368 – 370 Kensington High Street, London, W14 8NL, Tel: 0203 007 1666 Web:

For further press information, please contact the Indian Motorcycle UK Press office. Tel: 01525 270100 – email: