Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets CH-FR
Indian Motorcycle x No Regrets CH-DE
Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets
Indian Motorcycle x No Regrets
Indian Motorcycle Partner No Regrets Tattoo Studios for ground-breaking Test-Ride and Win campaign ‘Create a Legend’ supported by 40 of the world’s leading tattoo artists.

Indian Motorcycle announces a new partnership agreement with Industry-leading tattoo studios No Regrets, inspired by the flowing lines of the all-new Indian Chief, the ‘Create a Legend – Test-Ride & Win’ tattoo competition offers a world-class two-day studio session in London, UK, valued at  €6000 for one lucky winner, who test rides any model from the award-winning Indian Motorcycle line-up.

Highlighting the tattoo industry partnership, Indian Motorcycle will unveil three unique designs by three iconic featured tattoo artists – Mayonaize, Shige and Carlos Torres – whose Indian Chief based works of art will be revealed over the next three months; followed by forty more of the world’s leading tattoo artists, who will all compete to have their Indian Chief designs made a reality in steel and paint later this Autumn by public vote.

The ‘Create a Legend Test-Ride and Win’ competition will be promoted across social channels and web-based platforms from July to September; fans will be directed to register at the campaign website and complete an Indian Motorcycle test-ride with their local dealership to enter the prize draw. Tattoo fans will be excited to learn that signing up for a test ride of any current Indian Motorcycle model will qualify them for entry to the competition.

Key Competition Terms
The incredible prize consists of a ‘Two Day Tattoo Studio Session’ in London UK with a leading tattoo artist chosen from No Regrets’ 40 participating artist partners under the guidance of No Regrets management, to deliver the winner’s chosen tattoo style, the winner will receive a maximum of two days studio time, valued at up to £5000 as a guest of Indian Motorcycle and No Regrets. The tattoo design is completed at the artist’s discretion in full consultation with the winner. The chosen artist has the right to reject the tattoo if it is not viable to complete. An alternative artist may be selected from the qualifying list if an agreement cannot be reached in the first instance from their chosen artist on their preference of tattoo design.
This prize is non-transferable and must be used by the winner. If the tattoo does not take the full two days to complete, then the prize constitutes the total time taken to complete if less than two days.

This prize draw is open to individuals who are resident in the following countries:

– Austria
– Denmark
– France
– Finland
– Germany
– Norway
– Poland
– Spain
– Sweden
– Switzerland
– United Kingdom

For more information visit the Campaign website

#createalegend #indianmotorcycle #nrstudios – Indian Motorcycle x No Regrets

Editors Notes:


July Featured Artist – Mayonaize – Australia – Instagram ID: @mayonaize

A contemporary fine artist, Mayonaize specialises in incorporating unique calligraphy script into his artwork. Graffiti has been a major influence on his eclectic oeuvre, creating an established profile within the Melbourne street-art scene.

August Featured Artist – Shige – Japan – Instagram ID: @shige_yellowblaze

A skilled motorcycle engineer, Shige taught himself the art of tattooing around 1995 and has gone on to become a hugely respected Japanese artist, specialising in highly detailed traditional full body suits from his private studios in Yokohama.

September Featured Artist – Carlos Torres – USA – Instagram ID: @carlostorresart

Carlos specialises in black and grey realism and surrealism. Based in the USA, Carlos loves to create original one-off art pieces for his clients and has been featured in international art galleries. In addition to tattooing, he enjoys photographing his own reference materials and painting.

About No Regrets

No Regrets is a global leader in the tattoo industry having established a group of luxury studios based in the UK. Since opening their first Cheltenham studio in 2008, owner Ben Lakin has launched multiple successful studios in London, Bristol and Exeter. Over the last decade, No Regrets has carved out a reputation for pushing boundaries and challenging stereotypes within the industry. Their studio spaces are brimming with thought provoking artwork and high-end décor. As well as attracting guest artists from around the world, No Regrets is home to award-winning resident artists who are constantly expanding their styles and expanding a network of clients who covet their work.


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Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship. To learn more, please visit. To learn more, please visit

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own abilities. Read, understand, and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

Ian Austin
EMEA Press Indian Motorcycle
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