JD Scout Bobber sells out press release.docx

Indian Motorcycle reaches pre-order capacity of 177 Limited Edition Scout Bobbers but Firefighters & EMS First Responders living in the USA can still win bike number #001

MINNEAPOLIS – Indian Motorcycle and Jack Daniel’s, along with Klock Werks Kustom Cycles, have reached pre-order capacity for the 2018 Jack Daniel’s Limited Edition Indian Scout Bobber.

Indian Motorcycle dealers began accepting orders on March 13 at 12 p.m. EST, but were soon sold out in just 10 minutes.

Bike number #001 remains available, though, as Indian Motorcycle and Jack Daniel’s are hosting a competition for firefighters and EMS first responders (living in the USA) to win it.

The new limited-edition offering is the latest collaboration between America’s first motorcycle company and America’s first registered distillery. In 2016, celebrating 150 years of Jack Daniel’s Tennessee Whiskey, the collaboration produced and sold out of 150 Jack Daniel’s Limited Edition Indian Springfield and Indian Chief Vintage motorcycles in eight hours. Last year, the Jack Daniel’s Limited Edition Indian Chieftain were gone in just 10 minutes. The partnership was established to celebrate American craftsmanship, ingenuity and remind riders that “Bottles & Throttles Don’t Mix.”

“We’ve enjoyed an outstanding relationship with Jack Daniel’s – two American firsts collaborating to create motorcycles rich with each brand’s heritage. We are ecstatic that the Limited Edition Scout Bobber sold out in only 10 minutes,” said Steve Menneto, President – Indian Motorcycle. “As cool as these bikes are, we cannot forget the important message each carries. It’s the primary reason this relationship was formed, and that’s to spread the word that “Bottles & Throttles Don’t Mix.”

As the only distillery in the world with its own fire brigade, the Jack Daniel’s Limited Edition Indian Scout Bobber drew inspiration from the brigade’s gold and black firetrucks. Staffed entirely by employee volunteers, the Jack Daniel’s Fire Brigade is an impressive showcase of the company’s commitment to quality and a remarkable symbol for the passion and dedication shared by Jack Daniel’s employees. The employees at Indian Motorcycle share that same passion for their craft and developed this bike as a tribute to firefighters and EMS professionals everywhere.

“Jack Daniel’s and Indian Motorcycle share many of the same values, which is why this partnership has been such a successful collaboration over the last three years,” said Greg Luehrs, Director of Events and Sponsorships for Jack Daniel’s. “Each year we continue to raise the bar. In 2016, we weren’t sure if we could sell 150 motorcycles. But, we did it in eight hours. This year, these ultra-premium Scout Bobbers modelled after the Jack Daniel’s Fire Brigade were clearly well-received and sold out within the first day.”

Each of the 177 individually-numbered motorcycles are accented with Jack Daniel’s Fire Brigade themes. The bike has subtle two-tone matte black paint, a first for Indian Motorcycle, and is covered in real 24-karat gold graphics on the tank and fenders. The 24-karat gold carries through to the Fire Brigade emblem on the tank and the “Bottles and Throttles Don’t Mix” emblem on the front fender. Other custom details include a perforated genuine leather seat with “Jack Daniel’s” embroidery and custom grips, pegs, and shift levers inspired by the “Old No. 7 Brand.” The bike features premium gloss black finishes on the fender struts, hand control levers, engine valve covers, and exhaust tips, while a gold coloured Indian Scout badge further showcases the attention to detail given in the design of this limited-edition bike. Also unique is a one-of-a-kind Montana Silversmith badge that’s individually numbered and coated with real 24-karat gold.

To celebrate the hard work, commitment, and bravery of all firefighters and EMS first responders, Indian Motorcycle and Jack Daniel’s are hosting a sweepstakes only open to these service members. Participants (US residents only) can enter to win bike #001 at a variety of events this year, including Daytona Bike Week (March 9-18), Fire Department Instructor’s Conference (April 23-28), Sturgis Motorcycle Rally (Aug. 3-12) and Red Knights Motorcycle Club International Convention (Aug. 16-19).

The limited edition model is not available in every country around Europe, due to legal reasons. Please email your local market contact for more information.

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Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.eu

Officially registered by the U.S. government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.

Dan Tye
PR Manager (EMEA)
Follow us on Twitter @IndianEMEA_PR
+44 (0) 1525 270100