Indian Motorcycle Faro press release [EMEA]
  • Thousands expected at the 34th Faro Motorcycle Rally in Portugal (Thu 16th to Sun 19th July)
  • Cold beer served to Indian Motorcycle riders on the Friday and Saturday nights
  • Celebrate the launch year of Indian Motorcycle in Portugal

Indian Motorcycle only launched in Portugal this year, which means it’s the brand’s first time at the incredible Faro Motorcycle Rally.

Now in its 34th year, the Faro Motorcycle Rally (AKA Faro 34) is the biggest biker gathering in Southern Europe and draws in around 20,000 bikers from Thursday right through to Sunday night.

Its appeal is simple; hot and sunny weather, sparkling sea, great roads and plenty of live music and entertainment.

Highlights include:

24-hour bars – Live concerts each night – Erotic shows each night – Wet T-shirt contest – Bike Show – Trade stands – Biker Fair – Tattoo stands – Tattoo contest – Camping

“The atmosphere is the perfect mix of hospitality, good music, terrific weather and incredible views for riders passing through the Algarve region in the South of Portugal,” explains Indian Motorcycle marketing specialist, Miriam Torrens, who is manning the Indian Motorcycle booth over the four-day-long rally.

She adds: “The rally takes place just a few kilometres away from the sea where you can enjoy the best seafood in the region. These are the ingredients that have drawn thousands of bikers over the years, mainly from Portugal, Spain and the UK, but also from the Netherlands, France and Germany.”

The rally itself is hosted on recreational grounds just north of the airport (co-ordinates 37 01’28.00”N, 7 58’38.00”W).

The entry price is 45 Euros for all four days and includes coupons for free meals. Attendees get an official goody bag containing a T-shirt, rally badge, sticker and draw tickets to win a new motorcycle and a week in Daytona.

Entry is also available from 2pm onwards on the Saturday for 30 Euros, but this does not include the meal coupons or the draw tickets.

Here’s the program:

Thursday 16th:

09:30           The rally kicks off

21:30           Live music on the main stage


Sam Alone
Hot Stuff

Friday 17th:

19:00           Welcome to Indian Motorcycle riders on our booth. Cold beer served.

21.30           Live music on the main stage


La Madre que los parió
Show Surpresa
Red Hot Chilli Pipers
Show Surpresa
Guns 2 Roses

Saturday 18th:

14:00           The Bike Show opens

Miss Faro is chosen on the main stage

19.00           Indian Motorcycle riders meet in our booth for a cold beer

21.30           Live music on the main stage


Los Suaves
Show Surpresa
Show Surpresa
Blind Zero

Sunday 19th:

12:00           A raffle to win a Victory Boardwalk on the main stage

Notes to Editors

Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Dan Tye
+44 7471 030606