Official Indian flyer for Dax.pdf
Dax Motors n' Blues press release EN.docx
Dax Motors n' Blues press release ES.docx

Indian Motorcycle is calling on Indian owners to join them at to Dax in France over the weekend of 6th, 7th and 8th July for the famous Motors n’ Blues festival.

Last year, around 250 riders attended, many of them members of the Indian Motorcycle Riders Group (IMRG) enjoying the riding, partying, amazing music and food. Members rode their Indians all the way from Belgium, Normandy, Strasbourg and Paris last year… covering more than 1,000km (625 miles).

This year’s Motors n’ Blues is expected to be extra special as it’s the tenth anniversary. It was created with the idea of ​​offering an amazing weekend for fans of blues, motorcycles or just anyone who was curious and attendance has steadily increased over the years to almost 25,000 visitors.

Indian will also be leading and organising a special ride from the festival and through the city.

Pierre Audoin, Indian National Sales Manager for France said: “The Motors n’ Blues Festival in Dax is the perfect event to host our annual IMRG meeting. During the weekend we can chat with everyone, share ideas and listen to all the feedback about the brand, our motorcycles and the relationship between us and owners. Everyone is welcome, especially riders from outside of France.”

For more details please visit the website or the facebook page

Hi res images of last year’s event are on the media site and are free for editorial use.

A video of last year’s event can be embedded from YouTube here >

Here is the full program:

Vendredi 6 Juillet
19h30 – Bayou MicMac
21h30 – Charlèlie Couture (the famous artist of the program)
23h30 – Flyin’ Saucers Gumbo Special

Samedi 7 Juillet
13h00 – Hardbones
20h30 – Thomas Shoeffler Jr.
22h30 – Mountain Men
00h30 – Nico Wayne Toussaint and friends

Dimanche 8 Juillet
13h00 – Talaho
15h00 – Concerts “Scène jeunes talents”
17h00 – Rock Symphonique.

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Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Dan Tye
PR Manager – EMEA
Follow us on Twitter @IndianEMEA_PR
+44 7471 030606