Indian Motorcycle has announced the latest in its dealer customisation contests – Project Chieftain.

Ten Indian dealerships in North America were asked to build the most badass Chieftain bagger they could imagine. 

Indian has put these bikes up for a vote (HERE). The top three bikes will be unveiled at an Indian VIP party in Daytona Beach during Daytona Bike Week in March. (Note that voting is only accepted by residents of North America).

Here’s a look at five of the 10 custom Chieftains. We hope you can feature these in a story or share on social media with the hashtag #ProjectChieftain.

Arizona Sunset
Built by Indian Motorcycle Peoria

Arizona Sunset_Indian of Peoria

“Has a 26″ custom front wheel with matching rear. The air ride system gives the rider style and looks. Duel exhaust, Stage 2 Indian Pipes, custom tips, with the Indian cam system for the performance. Blended with the stretched bags, side body panels and custom front fairing, this bike has been designed around the Ride Command system. Enjoy this Chieftain as much as we enjoyed building it. Help from our friends at AZZKIKR Len, Hoagie, and Darwin.”

American Proud
Built by Coastal Indian Motorcycle

“Our Custom Chieftain meshes history with the present. First, we want to honour the American men and women that created Indian back in 1901 while recognising the awesome team that brought it back to us. A special thanks to all the service men and women that make what we do possible. This bike is designed to honour our past and our future….AMERICAN PROUD.”

Barnstorm Chieftain
Built by Indian Motorcycle of Central Massachusetts
Barnstorm_Indian Central Mass 1

“Our goal was to elevate the aspects of the Chieftain performance platform. Because this particular model was already well known for its handling and ergonomics, the challenge was exciting and interesting. Increasing power output with the Indian Motorcycle performance cams, intake and a handmade stainless exhaust was a key step. This, paired with aggressive styling, stunt-inspired bars and controls, bring the bike to an unprecedented level of comfort, ability and aesthetics.”

Classic Elegance
Built by Head Indian Motorcycle
Classic Elegance_Head Indian Motorcycycle

“This beautiful bike evokes the feelings of days gone by, living up to its name Classic Elegance. The mystic and golden brown paint scheme along with cream accents and rich leather creates a striking visual and almost tactile image. We didn’t forget the legendary chrome. With 17 factory accessories, 22 Indian engravings and emblems it’s impossible to confuse this bike’s classic linage. Custom bags, tank and the striking 26″ billet spoke wheel complete the transformation of this legendary bike.”

Tequila Sunset
Built by Indian Motorcycle of Hollister
Tequila Sunset_Hollister Indian 2

“This bike features a 23″ custom front wheel, stretched front fender, raked triple trees, custom gold metallic paint, custom made side covers, custom made air cleaner and turn signals in the saddle bags.”

Standard Chieftain for comparison


Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Dan Tye
Follow us on Twitter @IndianEMEA_PR
+44 7471 030606