Project Chieftain winners press release.docx
Sieger Projekt Chieftain.docx
  • The top three Chieftains were announced and displayed at Daytona Bike Week
  • America Proud took 2nd place and Barnstorm took 3rd
  • Winners decided by voting on the Indian Motorcycle website

Tequila Sunset has been announced as the winning bike of Project Chieftain.

Last October, Indian Motorcycle dealers were given three months to customise either a Chieftain or Chieftain Dark Horse.

They could pick any theme, style or budget, as long as it incorporated at least three genuine Indian accessories from the current catalogue.

Eleven finalists appeared on Indian’s website in February and fans then voted on their favourites during a two-week period from February 1-15 with the winners announced and displayed at Daytona Bike Week

1st place: Tequila Sunset – built by Hollister Powersports (Hollister, CA.)

2nd place: America Proud – built by Coastal Indian Motorcycle (Murrels Inlet, S.C.)

3rd place: Barnstorm – built by Indian Motorcycle of Central Massachusetts (Worcester, MA)

The respective dealers took home cash prizes of $20,000 for first place, $10,000 for second and $5,000 for third place.

Indian Motorcycle’s Product Director Gary Gray said: “The collection of unbelievable customs that were produced for ‘Project Chieftain’ are a powerful testament to the significant customisation capabilities of the Chieftain platform. It’s always such a pleasure to see the creativity and craftsmanship of our dealers, while showcasing for the consumer how far one can go to make our bikes all the more personal to them.”

Tequila Sunset features the following modifications: a 23” custom front wheel, stretched front fender, raked triple trees, custom gold metallic paint, custom made side covers, custom made air cleaners and ‘frenched’ indicators in the saddle bags.

American Proud honours the American men and women that created Indian in 1901 and recognises the team that resurrected the brand. It also pays homage to the service men and women that protect our freedoms.

Barnstorm was modified to elevate the aspects of the Chieftain performance platform. Power output was increased with the Indian Motorcycle performance cams, intake and a handmade stainless exhaust. Those, paired with aggressive styling, stunt-inspired bars and controls, bring the bike to an unprecedented level of comfort, ability and aesthetics.

The standard 2017 Chieftain and Chieftain Dark Horse are baggers with an undeniable presence.

Both are powered by Indian’s Thunder Stroke 111 engine and feature a 100 Watt premium audio system, TPMS, ABS, fairing with integrated driving lights and power windshield, cruise control, remote locking hard bags and keyless ignition.

Plus, with more than 300 authentic Indian Motorcycle Accessories available, they’re also bikes that are easy to make your own as the contest has shown.

See the original 10 Chieftains that entered the contest here.


Indian Motorcycle, a wholly owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

Dan Tye
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