Indian Motorcycle x Ruroc

Indian Motorcycle and Ruroc have announced a joint promotion that gives riders the chance to win a Ruroc ATLAS 4.0 helmet by simply test riding an Indian FTR. From September 1 to October 31, customers who test ride a new Indian FTR at an official Indian Motorcycle dealer will not only enjoy a thrilling ride but also be entered in a prize draw to win a stunning ATLAS 4.0 helmet, Ruroc’s most advanced full-face motorcycle helmet ever made.

The prize draw makes it the perfect time to experience the next-level thrill of the FTR. From the punchy American muscle of the 1203cc V-Twin to the dynamic handling and powerful braking delivered by top-level componentry, the Indian FTR is designed for riders to cut loose and enjoy the pure sport of motorcycling. And the Indian FTR is once again dominating on track in the 2023 Mission Foods Super Hooligan National Championship in the hands of Jeremy McWilliams and Tyler O’Hara, proving its performance credentials.

Grabbing the attention of riders across the globe, the ATLAS 4.0 helmet is known for its aggressive style, bold artwork and utmost protection. The ATLAS 4.0 delivers a significant upgrade in rider comfort with a fully re-engineered interior, aerodynamic performance that not only makes it more stable, but also improves acoustic performance by 57%, and the industry’s highest level of on-road protection in accordance with the new ECE 22.06 safety standards.

With a lineup featuring four unique offerings, each with its own personality, there’s an Indian FTR for virtually everyone and with the chance to win an ATLAS 4.0 helmet, taking a test ride before the end of October makes more sense than ever.

For entry to the prize draw by booking a test ride, details on the campaign, including terms and conditions, can be found at this LINK. The lucky winner will be notified on November 3, 2023.

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Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship. To learn more, please visit

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own abilities. Read, understand, and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

Ian Austin
EMEA Press Indian Motorcycle
Follow us on Twitter @IndianEMEA_PR
+44 7471 030606

Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there. Please contact for any queries.